1. What to Post
Not every post should scream “Book a tee time!”
You need variety (and value).
Rotate between:
→ Course Content – drone shots, tips, behind-the-scenes
→ Player Spotlights – staff, members, groups, juniors
→ Event Promotion – upcoming leagues, scrambles, clinics
→ Lifestyle & Local – food, clubhouse, nearby attractions
→ Calls to Action – tee time promos, gift cards, memberships
Rule of thumb! Earn attention before you ask for action.
2. When to Post
Timing matters more than you think.
You’re not just posting, you’re competing for attention.
Best times (generally):
Weekdays: 9am–11am or 4pm–6pm
Weekends: 7am–9am (pre-round scroll time)
Bonus! Check your insights. Post when your audience is most active, not just when you're free.
Here's an easy way you can check your insights on Instagram ↓
Go to your "Dashboard" on Instagram
Click "Insights"
Click "Account"
This will allow you to view when your audience is online.
3. Where to Post
Now, let’s talk about where to post — and why focusing your efforts on the right platform can make all the difference.
Here's how to choose the best fit for your golf course:
Best for: Reaching local golfers, older demographics (30s–60s), and current members.
Why: It’s community-driven, making it the perfect platform for building local relationships, promoting events, and special offers. Facebook is ideal for member engagement and reaching people who are already invested in your course.
⛳ Instagram:
Best for: Younger golfers, tourists, and those looking for visual content.
Why: Instagram’s visual-first nature makes it perfect for showcasing the beauty of your course, posting action shots, and engaging with new, younger golfers. It’s also great for sharing quick tips, reels, and behind-the-scenes content that sparks interest from potential visitors and golfers.
⛳ Google Business Profile (GBP):
Best for: New customers searching for a golf course in your area or visitors planning a trip.
Why: If you haven’t optimized your Google Business Profile yet, you’re missing out. Your GBP is essential for appearing in local search results and helping golfers find you when they’re actively searching for a course nearby. Share updates, specials, and course info to ensure you stay visible in local search results.
⛳ LinkedIn:
Best for: Corporate events and business networking.
Why: If your golf course caters to corporate groups, team-building events, or business networking, LinkedIn is the platform to focus on. Connect with local businesses, event planners, and professionals looking for golf packages.
⛳ X (formerly Twitter):
Best for: Real-time updates, community interaction, and engaging with active golfers or people already talking about golf.
Why: X is perfect for quick, snappy updates and engagement with golfers who are already discussing or searching for golf-related topics. If you want to get involved in local golf conversations or join trending topics, X is a great place to participate.
TikTok:
Best for: Younger, trend-savvy golfers and those seeking fun, engaging short-form videos.
Why: TikTok is ideal for reaching a younger demographic with fun challenges, course tours, and viral trends that could spark interest in your golf course. Use it for showcasing the personality of your course or fun golf challenges and tutorials that engage younger golfers or those looking for a fresh experience.
Key Takeaway
Don’t try to be everywhere. Focus your efforts on the platform where your ideal audience already hangs out. Whether you’re engaging local golfers on Facebook, showcasing stunning views on Instagram, or interacting with active golfers on X, pick the platform that best matches your target demographic.
The key to success isn’t just about posting content. It’s about posting strategically at the right times and on the right platforms. Choose wisely, engage meaningfully, and watch the results reward you.