The Problem: You're Tracking the Wrong Stuff
Most golf courses and marketers look at:
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Likes
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Reach
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Comments
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Shares
Which is fine, but surface-level. These vanity metrics don’t tell you the full story of what’s working, why it's working, and how to do more of it.
What you need is insight, not just numbers.
What to Look For (Beyond Likes)
Here’s what actually matters:
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Saves and Shares (on IG or FB) → These mean your content meant something. It was valuable.
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Link Clicks → Is your content driving action, not just eyeballs?
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Comments with Intent → Are people asking about booking a tee time, hosting an event, or joining a league?
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Consistency in Engagement → Is one post doing well — or are you seeing patterns across your top performers?
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Content Type Performance → Do Reels outperform photos? Are carousels saving better than videos?
Tools to Help You Track Smarter
You don’t need to overcomplicate it. Here are 3 simple ways to track smarter:
✅ Google Sheets or Airtable
Log your posts weekly or monthly:
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Date
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Platform
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Post Type
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Topic
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Reach
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Saves/Shares
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Link Clicks
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Comments
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Notes (did it have trending audio? Was it story-driven?)
Set up filters to sort by what’s consistently working.
✅ Canva Social Media Scheduler + Analytics
If you’re already designing in Canva, their Pro scheduler now includes basic performance insights and can help you see trends right where you create.
✅ ChatGPT
Here’s how to level up:
→ Copy your monthly social data into a spreadsheet
→ Upload it into ChatGPT and ask: “What themes or content types are performing best? What do you recommend adjusting in next month’s strategy?”
It will show you patterns you might be missing.
For example: If testimonial posts on Tuesdays always perform better, or videos under 15 seconds keep outperforming longer ones.
Update this monthly, and you’ll start to see a map of what to post, when to post, and what to ditch.
What Insight Looks Like in Action
Let’s say you run a club and post these 4 content types in a month:
→ Hole tour
→ Reel of the superintendent prepping greens
→ Promo for the upcoming member-guest
→ Tip Tuesday: "How to Fix Your Slice"
You look at the data and realize:
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The tip post got saved 22 times (your highest save count all month)
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The Reel had the highest reach, but low comments
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The promo barely made a dent
That’s insight:
→ Your audience values instructional and behind-the-scenes content
→ Promotions might need a new angle (more story, less selling)
So next month? You double down on useful tips + stories that create connection and test new ways to make promos more people-first.
Action Plan for This Month
👉 Create a simple social media tracking sheet
👉 Start logging your content performance weekly
👉 Upload your data to ChatGPT at the end of the month and ask for trends + suggestions
👉 Use those insights to build a sharper content plan for next month
Final Thoughts
Good marketing isn’t about posting more. It’s about posting smarter.
The insights are already hiding in your data, you just need a system (and maybe a little AI assist) to see them clearly.
Need a tracking sheet template or want help analyzing your next month of data?
We’ve got tools and prompts ready for you.
👉 Grab our Social Media Tracker Template