A Unique Golf Influencer Event to Drive Golf Destination Awareness

Services: Event Creation, Planning and Execution, Full-Service Social Media Marketing, Influencer Partnerships, Strategic Brand Positioning

Results: 90+% of Participants Had Never Been to Pinehurst...All Saying They Will Revisit Multiple Times, Social Media Content Views Up 500%, and More than 400 Post/Stories/Reels Generated

A First of Its Kind Event for Creators & Their Followers

We were asked by the Pinehurst, Southern Pines, Aberdeen CVB to help create a one-of-a-kind golf event involving popular golf content creators. It was clear early in the process that there was not a golf event where fans got to play golf with their favorite creators. And, so The Home of American Golf Cup was born. Due to the overwhelming success year one, this will become an annual event in the historic Pinehurst area.

Home of American Golf Cup Particulars...

Partnerships and Teamwork

This event was in partnership with the Pinehurst, Southern Pines, Aberdeen CVB, Pine Needles Resort, Talamore Golf Resort, and Pinehurst Resort. We partnered with Martin Armes Communications in the planning and execution of the event.

Event Details

3 Rounds Played at Pine Needles, Mid South, and Pinehurst No. 10
Glow Golf Event at The Cradle at Pinehurst Resort
Meals: Opening Reception Dinner on The Cradle Lawn, Carolina Pig Pickin' BBQ at Mid South, Lunch at Pinehurst No. 10's Station 21, and Closing Appy's and Drinks at Station 21

Swag Bag Partners

Maui Jim Sunglasses
Eliott Golf
League Athletic
Stitch
Birdie Balls

Every player, creators included, said it was the best event they have ever played in and were persistent in saying they will absolutely play again in year two. The social media that came out of the event far exceeded everyone's expectations. We are already fielding requests to play next year by people following along on social media. A win for everyone involved!

Content Collaboration to Capture the Event

Zach and Andy Pessagno of Chasing Fowl Photographry (Pinehurst, NC) proved yet again why they are some of the best of the best in event and on-course photography and videography. To say the participants fell in love with the guys and their fun-filled approach to keeping everyone light would be an understatement. Great moments are captured by incredible visual artists and Chasing Fowl Photography delivered once again.

Success Starts at the Top

Our group of content creators and influencers were chosen due to their high character and content creation talent.

For this event to be successful we needed first-class people who would show their followers an incredible time over four days. This group over delivered and their teammates walked away with a lifetime of memories.

A special thanks to our creator friends:

(First Row L-R) Ben Kruper, Cole Lantz, Chaz Bowker, Josh Kelley, Keith Bennett

(Second Row L-R) Travis Miller, Ben Hadden, Nick Bonilla, Mason Nutt, Zaire Odle, Karol Priscilla and Sara Winter

Don't Just Take Our Word for It...

The Golf Content Creators and Their Teammates Had The Time of Their Lives.

The first priority for this event was to create a culture of competitiveness, but above all else, fellowship and friendship. At the opening reception on The Cradle lawn no one knew each other. By the last putt on Pinehurst No. 10 on day three, lifelong friendships were made.

Video by Chasing Fowl.

Want Lots of New Eyes on Your Golf Destination?

We’re not just a marketing company. We’re a team that knows golf, storytelling, and how to get results using creators and influencers. Ready to stop guessing and start growing? Let’s build your brand and influence on social media through unique partnerships.

Lets "Co!"

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