Boosting a Post
When you boost a post you're taking a post that’s already on your page and paying to get it seen by more people.
It’s quick and convenient. Unfortunately, it's also... limited.
→ You can’t really choose who sees it (beyond a few basic options).
→ You can’t run split tests.
→ And you can’t track much beyond reach and likes.
Translation?
You’re paying for attention, not action.
Paid Ads (via Meta Ads Manager)
This is where you build an ad from scratch, choose your objective (like website clicks or bookings), and control exactly who sees it.
You can target people by:
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Age
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Location (like golfers within 25 miles of your course)
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Interests (golf, travel, luxury brands, etc.)
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Behavior (like people who’ve engaged with your content or visited your site)
You can also:
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Track results (who clicked, who booked, what it cost)
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Test what works (different images, headlines, offers)
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Build actual campaigns that drive revenue
Which Should You Use?
Boosting is fine if you’re just trying to get eyeballs on a post.
But if you want tee times filled, memberships sold, or events booked?
Use real ads.
Your course deserves more than a “boost.” It needs a strategy.
Want an example of an ad that’s worked for another golf course?
Message us, and we’ll send you one!