So, What Even Is a Google Business Profile?
It’s that little card that shows up when someone Googles your course (or golf in your area).
You know the one:
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Map pin
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Photos of the greens
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Reviews
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Hours
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Tap-to-call
It’s basically your digital welcome sign.
And the best part is it's free!
Real-World Example
Let’s say you manage Oakwood Greens Golf Club.
You have beautiful greens, great rates, and a loyal community.
But if someone visiting the area types in “golf course in [your town]” — what happens?
Without a Google Business Profile:
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You’re invisible.
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No map pin.
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No phone number.
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No photos.
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No reviews.
With a Google Business Profile:
- Your course pops up on Maps.
- People can tap to call, get directions, or visit your website.
- You control the photos and description.
- Your 5-star reviews build instant credibility.
What’s Included in a Google Business Profile?
Here’s what you can showcase:
✅ Name, address, and phone number
✅ Hours of operation
✅ Website link
✅ Photos & videos of your course
✅ Reviews & responses
✅ Special offers or updates
✅ Booking links or tee time integration (when available)
✅ Q&A section
Why Golf Courses Especially Need It
Because most golfers are searching from their phones (likely while traveling, planning a weekend trip, or sitting at lunch).
And guess what? People don’t scroll past the first 3 results.
So if you’re not showing up, you’re missing out on:
- Out-of-towners looking for a course
- Locals comparing rates or amenities
- People deciding between you and another spot based on reviews or visuals
Pro Tips to Make Yours Stand Out
✔ Add 10+ high-quality photos (clubhouse, greens, staff, events)
✔ Encourage happy golfers to leave reviews (and reply to them!)
✔ Use the “Updates” section to promote events or specials
✔ Double check that your hours, location, and phone number are accurate
✔ Add a short, clear description: “Scenic 18-hole course nestled in the heart of [location] with full clubhouse, driving range, and tournament-ready greens.”
Bottom Line
Your Google Business Profile is your first impression.
It’s the difference between getting found... or forgotten.
It’s free. It’s powerful. And it’s one of the easiest ways to drive real traffic to your course.
If you only do ONE thing for your marketing this month set up or optimize your GBP.
It’s that important.